Ben McCarthy

A Salesforce enthusiast who is passionate about entrepreneurship, innovation, and helping people switch, and advance their careers on the Salesforce platform. Since 2012, I've worked across Salesforce end-users, ISVs, and consultancies. In 2014, I founded, a personal blog dedicated to covering the Salesforce platform in its entirety, this has now grown to the #1 Salesforce media platform, with a team of 10+, and over 400,000+ unique users a month. In 2016, I co-founded and ran the London office of EMPAUA as Managing Director, a European-wide Salesforce consultancy focusing on the startup industry, including FinTech, PropTech & InsureTech companies. We grew the office to 25 employees and $2.5m in annual revenue in my final year before leaving in 2020. Off the back of my time with EMPAUA, I wrote "The Secrets to Building a Salesforce Consultancy", an eBook and template pack, dedicated to those that want to follow the commonly trodden path of founding, and growing a Salesforce practice. The book can be bought here - The rest of my time is spent working with Cloud Orca as a Non-Executive Director, and PipeLaunch as a Strategic Advisor.
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